our roots

This project was born from a collision of interests, lifestyles, cultures of TWO friends.
The idea is to be able to transmit a message through products that will eventually help individuals to recognize themselves, to be part of a group. No matter the country, origin, religion, “People of Culture”’s goal is to bring together as many people as possible from different cultures. The objective would be to gather the 7 continents of our planet on our items.

Who we are :

Alek Mikaelian (Egypt - Armenia - France)

Youssef El Naggary (Egypt - France)

With such a strong and diverse cultural mix; we decided to call our brand People of culture (POC) to emphasize the cosmopolitan side of our project.
Each consumer is unique, each consumer has a different story to share with the world.

Monday, October 8 2018, 9:39, creation of the brand.
Sunday, January 27 2019, 21:12, release of the 1st collection.